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Shimano Experience
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The Shimano Experience
We know that a successful fishing trip dominates the conversation at the coffee machine at work, we want to hear about them! Now you can have your latest conquest be the topic of offices around the world by sending your story to us. To send us your story, please fill in the story submission form.
Hints & Tips
Some quick hints & tips to help you choose your own Shimano product to help you go fishing. If there is specific information that you would like to see here in the future, please contact us.
Shimano Consultants Section
Learn from the likes of Steve Starling, Ian Miller, Bushy and Chris Wright as our consultants pass on their fish catching knowledge. It's new, it's updated regularly and it's full of information to help you catch more fish and get the most out of your Shimano tackle.

Click here for more...
Shimano History
Why Buy Shimano?
It’s a question you’ve probably asked yourself before today, and after visiting this website, it’s one we’re certain you’ll know and understand the answers to.

Once you visited the different sections of our site, you’ll be basking in the knowledge that your money has purchased an item, or items, of thoroughbred equipment, which have been researched like no others and which incorporate state of the art technological features.

On this website, you are going to see the very best in fishing tackle for 2005, suiting a wide range styles, methods and budgets.

Many of the names given to Shimano products will be familiar to you, others such as A-RB bearings, Hybrid Aluminium Spools and the SAS (Shimano Alignment System) are new. Be assured that they will all become household names, just like our Baitrunner and Fightin’ Drag features, which burst onto the scene in past decades.

We don’t just pluck a name out of the air and bestow it on a bail arm, a spool or a handle. Each Shimano feature’s name is descriptive, giving the user a feel for the benefits it brings. Dyna-Balance tells you a reel is perfectly balanced, Positive Bail means there’s no risk of mid-cast mishaps, and so on.

New features and products will be unveiled across many of the pages. We won’t attempt to preview any here and now, but be assured that the tackle will not only look superb, it will work superbly for many many years to come. It won’t suddenly cough, splutter and die. Ask yourself whether that’s something which can be said of our many imitators?

In short, a Shimano purchase – be it rods, reels or accessories – is like being granted your own personal security system. It’s up to you to tempt the fish to your bait, safe in the knowledge that your precision engineered kit will perform to the required standards over and over again.

A skim through the company’s history reveals more than 80 years’ experience in one of the world’s most demanding sporting and leisure markets - bicycles, where gearing and engineering to the most exact tolerances is essential.

We’ve been involved in fishing tackle since the early 1970s, but we realise that even the finest products can sometimes need attention, and that’s why you can count on back-up in the form of the dedicated Shimano Service Centers - angling’s very own Formula 1 pit crew.

These guys fully realise time is of the essence when it comes to getting your tackle back in perfect condition. The frequent plaudits paid to their dedication and efficiency in the angling press and in letters to Shimano HQ says it all.
Over 80 Years Precision Engineering
From an angling perspective, every single person who has owned and enjoyed using a piece of our tackle has reason to thank a Japanese visionary named Shozaburo Shimano, who in 1921 declared: “I aim to make Shimano’s products the best in Kansai, then the best in Japan, and finally the best in the world.”

People in Kansai, like so many Japanese cities of the era, were reliant upon bicycles to get them to and from work. This is the market Shimano first entered, and it’s true to say that the demands placed upon Shimano bicycle gears by the likes of multiple Tour de France winner Lance Armstrong have led to new innovations and processes which have transferred quickly to Shimano fishing reels.

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