News
October 10 2008 DURA-ACE Di2 for Time Trial and Triathlon
Recently we have announced the electronic road racing components DURA-ACE with Di2 technology. Now an important addition: electronic shifters especially for time trial and triathlon usage. These products eliminate the need to change hand position for shi...
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October 7 2008 TestRider.com reviews Di2
TestRider.com reviews Di2 and the InterBike trade show. "One product stood so far above the rest it was the only thing we could really get excited about..." Watch the Video...
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September 23 2008 Shimano Alfine Pink Ribbon Fundraiser
Ellsworth Handcrafted Bicycles – Roxy bicycle “Every one of us is affected by cancer. My aunt battled it this year and members of my staff have family members facing these challenges. I look forward to a world where we can all enjoy the health we dream o...
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September 23 2008 SHIMANO, BICYCLE FRAME BUILDERS UNITE FOR BREAST CANCER BENEFIT
Demonstrating a collective creativity and support for the cause of breast cancer awareness, Shimano and five renowned bicycle frame builders joined forces to create five very special custom bicycles that will be auctioned off to garner funds for much neede...
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August 1 2008 Shimano Turns on the Power
Shimano officially announced Dura-Ace Di2, a technologically advanced, electronic shifting option for the all new 7900 series Dura-Ace. Comprised of Dual Control type shift / brake levers, front derailleur, rear derailleur, and a battery pack, the new Dur...
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July 30 2008, 02:00PM PDT SHIMANO’S COASTING WINS GOLD “IDEA” AWARD
IRVINE, Calif. (July 28, 2008) – Shimano’s Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the Inter...
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June 19 2008 Fothen and Freire ride new DURA-ACE to victory
Markus Fothen celebrated the biggest victory in his career yesterday by winning the 5th stage of the Tour de Suisse. The German rider of Team Gerolsteiner was riding the new DURA-ACE 7900 groupset, providing the ideal symbiosis of lightweight, stiffness an...
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June 2 2008 Shimano Introduces 2009 Dura-Ace
Irvine, CA June 2, 2008 – Shimano introduces the all new 7900 series Dura-Ace. The new mechanical Dura-Ace group loses over 135g while maintaining it’s legendary durability and improving performance and ergonomics. Since 1973, Shimano’s Dura-Ace compon...
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May 23 2008 Shimano Helps to Build More Bike Trails
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April 18 2008 Lighter, More Powerful 2009 Saint Component Group
Redesigned Group Offers Riders More Options, Retains Legendary Toughness Shimano combines design and engineering prowess with current riding trends in all-mountain, freeride and downhill and mountain bikes, in the lighter and incredibly durable 2009 Saint...
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